What is a change agent?

A change agent is an individual or a group that facilitates and enables organizational change. Their role is critical in helping organizations adapt to new market conditions, technologies, and strategies. They act as catalysts, driving adoption and ensuring successful implementation of changes.

Key aspects of a change agent include:

Change agents can be internal employees or external consultants brought in specifically to manage and guide the change process. Their success depends on their ability to understand the organization's culture, build trust, and effectively communicate the benefits of change.